---
title: "QR codes on Brochures"
date: 2025-10-30
author: "Editorial Staff"
featured_image: "https://www.tlinky.com/wp-content/uploads/2025/10/qr-codes-on-brochures-restaurant-menu.webp"
---

# QR codes on Brochures

# QR codes on Brochures

Add depth to your brochures with QR codes. One scan turns static print into an interactive experience—connecting your audience to valuable resources, updates, and digital content.





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## QR Codes on Brochures

A **QR code on a brochure** is a scannable, 2D barcode that transforms a static, informational print document into an interactive digital experience. Its primary benefit is to provide immediate, frictionless access to extended information—such as a video demo, a full product gallery, a sign-up form, or a PDF download—directly from the printed page. This makes a passive, one-way medium active, engaging, and fully measurable.

## The Benefits of Using QR Codes on Brochures

The QR Code is the perfect tool to improve communication lines between businesses and consumers. By adding QR Codes on brochures, you can now make multimedia content available on print using mobile device readers.

### 1. Inform

Want your customers to discover more about your services? Add a **Dynamic File QR Code** to link to customizable, mobile-friendly PDF documents. Your clients can then save them to their devices. Or, if you have informative videos, use a **Dynamic Link QR Code** to take users directly to your YouTube playlist.

### 2. Connect

Bridge the communication gap between you and your consumers. Use a **Dynamic Link QR Code** to display all your social media accounts on one page, or link to a “Business Page” to share your opening hours, phone number, and email address. You can also use a **Dynamic vCard QR Code** to let them save your contact details instantly.

### 3. Engage

Use a **Dynamic Link QR Code** that points to a feedback form to improve your services. Do you want to promote an app? Print our **Dynamic Applications QR Code** on your brochures to link customers directly to the Apple App Store or Google Play Store for an easy download.

### 4. Analyze

Because you are using **Dynamic QR Codes** (like **Dynamic Link**, **File**, or **vCard**), your analytics tracker tells you where, when, and with what device a scan took place. This information will help you measure your brochure’s success, so you can make any necessary adjustments during an ongoing campaign.

## How to create a QR code on a brochure?

1. Log in or Sign up for your free TLinky account.
2. Dashboard → Click “QR Codes” → Select “Create QR”
3. Type QR Code Name &amp; select Static or Dynamic QR code.
4. Enter the relevant details, like your website URL or upload your PDF file.
5. Customize color, fonts &amp; shape, etc., to match your brand
6. Generate QR &amp; Download (PNG, WEBP, SVG, PDF)  
      
    **Pro tip:** Use **Dynamic QR Codes** (like Link, File, or Applications). This is essential for brochures, as it allows you to **edit the destination link at any time** and unlocks the advanced analytics you need to measure your ROI.



### Brochures That Speak.

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![Holiday event brochure with QR Code for info](https://www.tlinky.com/wp-content/uploads/2025/10/qr-codes-on-brochures-holy-event.webp)## QR Codes on Brochures Best Practices

A brochure is a high-quality design piece. Your QR code should enhance it.

### 1. Add instructions

This is the most important rule. A code by itself is a mystery. Add a short, compelling call to action (CTA) right next to it, like “Scan for a Video Tour” or “Scan to See the Full Gallery”.

### 2. Frame it

With customisable frames, you can make your QR code look like a professional part of the design. A frame can incorporate your brand colours and CTA.

### 3. Add a logo inside your QR Code

Incorporate your brand logo into the centre of the QR code. This is a key feature for building trust and assures users the code is safe and official.

### 4. Save your designs

A professional platform allows you to save your branded designs as templates. This is perfect for creating a consistent look for all your marketing materials, from your **QR Codes on Business Cards** to your **QR Codes on Banners**.

### 5. Customizable URL

On a pro plan, dynamic QR codes can use a custom short URL (e.g., `yourbrand.com/brochure`). This branded link is visible in some scanners and builds more trust.

### 6. Test before printing

This is critical. Print a test copy on the *exact* paper finish (e.g., glossy, matte) you plan to use, as glare can affect scannability. We recommend a minimum size of **1.2 x 1.2 inches (or 3 x 3 cm)**.

## See QR Codes on Brochures in Action

- **Travel and Tourism:** Use a **Dynamic Link QR Code** on a resort brochure to link to a high-definition video tour. This provides an immersive experience that static photos cannot, driving more bookings.
- **Universities and Education:** Use **Dynamic File QR Codes** in a course catalogue. Each department’s section can have a code linking to the full, detailed PDF syllabus and faculty bios, saving space and providing deep information.
- **B2B and Technology:** Use a **Dynamic Link QR Code** in a product brochure to link directly to a “Book a 15-Minute Demo” calendar page. This converts an interested reader into a scheduled sales lead instantly.
- **Real Estate:** Use **Dynamic Link QR Codes** on floor plan layouts. A scan can take a user to a 3D virtual tour of that specific unit or link to a gallery of a finished apartment.

## Frequently Asked Questions

#### Which QR code should I put on my brochure?

A **Dynamic Link QR Code** is the most versatile, as it can send users to a video, a product gallery, or a sign-up form. If you want users to download a spec sheet or menu, a **Dynamic File QR Code** is perfect.





#### Why should I put a QR code on my brochure?

To **make it interactive, measurable and space-saving.** It provides unlimited digital information (like videos and PDFs) and lets you track how many people are engaging with your brochure.





#### Can I scan QR Codes on brochures without an internet connection?

It depends. QR Codes linked to online sources (like a **Dynamic Link**) require an internet connection. However, **Static QR Codes** such as **WiFi**, **SMS**, **Static vCard**, and **Text** will work without an internet connection.





#### Can I scan a QR code without using an app?

Yes. Almost all modern smartphones (iPhone and Android) have a QR code scanner built directly into the main camera app.





#### Where should I put a QR code on a brochure?

Place the QR code in a prominent, easily scannable location. Good spots include the back cover (near the contact info) or next to a relevant call to action. Avoid placing it in a fold or too close to the edge.









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## Start Your QR Code in Seconds

Transform static brochures into dynamic gateways where every page opens a new connection.

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Check IconAPI



Check IconBranded Links





Check IconShort URL



Check IconQR Codes



Check IconLink in Bio



Check IconTracking



Check IconAnalytics



Check IconRetargeting



Check Icon16+ Integrations



Check IconAPI



Check IconBranded Links





Check IconShort URL



Check IconQR Codes



Check IconLink in Bio



Check IconTracking



Check IconAnalytics



Check IconRetargeting



Check Icon16+ Integrations



Check IconAPI



Check IconBranded Links